I never understood how the success of a movie during the opening weekend came to be such a key selling point. Surely the second weekend is a much better measure? During the first weekend there is not much in the way of word of mouth: friends have not had time to convince friends that they should shell out a large-ish chunk of their life savings for a movie ticket.
The only thing that the opening weekend measures is the success of the marketing of the film.
I’m not denying that that’s important, given the commercial nature of the film industry, I’m just saying that the opening weekend figures should not be reported to the general public with the prominence that they get now. We don’t all rush out to a particular restaurant because a marketing report noted an increase in patronage following the erection of a billboard. So why should the movie marketers get a free ride?
I hate when a TV station re-runs a program and calls it an “encore presentation”. An encore is when one goes to a concert and the band is so fantastically excellent that when they finish the audience begs them to come back and play more songs. It is not an exact repeat of a TV show that was aired just hours or days before because the TV station has spent a lot of money on it and is desperate to scrounge up some viewers so they can trumpet the show as a success to the advertising companies even if it means just repeating the same thing ad nauseum until people eventually watch it by mistake because there’s nothing else on.
Calling it “encore” also bugs me because it implies that people actually want to watch the show again, which is patently false: the people who really wanted to see it already watched/torrented/taped it. We all know it’s hard, with multiple digital channels and 24 hours to fill on each one. I’m just asking for a little honesty. Just call it what it really is: a re-run.
I saw this in my local supermarket the other day
In my local supermarket the other day, I saw these Milo bars. A ten-piece value pack; and what great value it is at only $2.77/100g (or $0.749 each).
But then I looked a little to my left, and saw this:
It is exactly the same thing, except this packet has only six bars in it. But wait, at only $4.00 for the box, that works out to $2.50/100g (or $0.667 each). Surely this latter item is the true value pack!
Moral of the story: don’t trust the marketing!
A fellow from Utah by the name of Trestin Meacham is so against gay marriage that he has commenced fasting until his state nullifies federal law and ends the scourge of equality.
I just want to say that I think it’s a great idea. In fact, I think that all people who are against gay marriage in any form should join Mr Meacham on his hunger strike. It’s a difficult decision, and a great sacrifice to make, but you will be doing humanity the world of good. I mean, just think about it: how great will the world be if all the homophobes have starved themselves to death?
Unless you live in the USA with their weird backwards way of writing dates, today is a special date: 11/12/13.
This is the last time you will see a sequential date until January 1st 2103. You won’t get to enjoy that one though, because by then you, your parents, your friends, your pets if you have them, and everyone you have ever known or loved will be dead. Don’t be too depressed though, because there is a silver lining: at least that annoying National Tiles guy will be dead too.
I got a little distracted there, but back to the special date. But wait a minute…the date isn’t really 11/12/13. Jesus isn’t breaking out in the Holy Acne of Antioch or being embarrassed by sudden bulges that his mother can’t explain. The year is 2013. 11/12/2013 doesn’t look nearly so nice, does it? We humans seem to have a knack for conveniently ignoring facts or information that get in the way of what we want to believe. And this, dear readers, is pretty much the basis of the entire Biblical justification for opposing homosexuality.
Good news everybody! As reported by The Age, Greg Cummins, a white man, has survived Typhoon Haiyan.
The Age has followed this case quite closely, because the safety of a white man is obviously much more significant than the welfare of “non-white” people.